Richard Karno has gone a long way with coffee.
It started 1990 in Los Angeles with groundwork – Organic Coffee & Tea. On their Website you find the following.
“karno decided to expand his rare book & café business by roasting his own coffee. the demand from local restaurants became so great, he began roasting around the clock. groundwork then went on to become one of the very first certified organic coffee roasters in southern california (as well as the largest organic coffee roasters in los angeles), while pioneering sustainable, relationship-based, and organic coffee sourcing.”
groundwork offers a wide variety of coffees including certified organics, fairly traded, shade grown, single origin and custom blended coffees. fairly traded means coffee farmers are paid an equitable price for their labor. our roastery is certified organic by the state of california and all our coffees are certified kosher by an even higher authority.”
But it does not stop here.
Around 2000 they started working on one particular Idea: to make “portable coffee” and the result of 6 years hard labour and cupping is this Java Juice.
Just watch the short video.
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And even going a step further, there is the action Java Juice 4 GIs